San Francisco radio station Latino Mix 105.7 has been playing Nelly’s “Hot in Herre” on a continuous loop since Friday, March 14, 2014 at 3 p.m.
The loop ends Monday at 5 p.m. when the station makes the switch to Hot 105.7 (see what they did there?).
But first the internet got PUMPED about it.
Read this Radio Insight piece about the story and how ”the stunt has proven that live radio can still be a viral medium.”
Sidenote: This happened in Toronto this summer when new station Indie 88 Rickrolled the radio, playing Rick Astley’s “Never Gonna Give You Up” over and over to test its signal. (Except I’d argue Indie 88’s is a one-up, since it took an internet meme and used it on the radio. It’s a neat contra-flow, from the newest medium to the oldest comparable medium.)